A simpler, friendlier way to understand your visitors
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Let’s be honest: Google Analytics feels like flying a 747 when all you really need is a bicycle. It’s powerful, yes — but also overwhelming, bloated, and built for advertisers, not for you.
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Floo Analytics is different. We designed it for real people running real businesses who just want clear, accurate answers without the clutter or legal headaches.

1. Clarity over complexity

With GA, you get endless menus, dozens of reports, and a dashboard that feels more like a puzzle than a tool. Most teams use only 5% of what’s there, yet spend hours trying to dig it up.
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With Floo, you log in and see exactly what matters: your traffic, your top pages, your conversions, your funnels. Nothing hidden, nothing to “configure” for hours. Just insights you can act on today.
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|   “I wanted analytics I could actually understand at 9am on a Monday without a 3-hour training video. Floo does that.”

2. Privacy baked in

Google Analytics is built by an ad company. Of course, it thrives on tracking people across the web. That means cookie banners, GDPR worries, and compliance risks on your shoulders.
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Floo flips the script. No cookies. No creepy tracking. No personal data collection. Visitors stay private, and you stay compliant — out of the box.
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No more cookie popups. No more “are we GDPR-compliant?” late-night questions. Just analytics that respects your users.

3. Data that belongs to you

With GA, your data doesn’t really feel like yours — it lives in Google’s ecosystem, feeding a business model you didn’t sign up for.
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With Floo, your data stays yours. It isn’t mined, shared, or sold. We don’t feed it into AI models or use it for ads. You choose where it’s hosted (EU or India), and you stay in control.

4. Fast, lightweight, invisible

Google’s script is bulky (45kb+), slowing down your site and hurting Core Web Vitals.
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Floo’s script is feather-light (<1kb). It loads instantly, doesn’t drag your site, and most visitors won’t even notice it’s there. Except they’ll notice your site feels faster.

5. Accuracy you can trust

Between adblockers, rejected cookie banners, and bot traffic, GA’s numbers are often… fuzzy.
Floo is built to be more accurate:

• Blocks spam + bots by default
• Captures visits even when adblockers are on
• Doesn’t lose half your audience to cookie banners

The result? Stats you can actually rely on.

6. Honest pricing, no hidden costs

Google Analytics is “free” — but only because your visitors’ data fuels their ads. The real costs show up in:

• Compliance risk
• Expensive GA4 “enterprise” plans
• Hours wasted digging through dashboards

Floo is simple and transparent. You pay a fair price, your data stays yours, and you never get surprise bills.