In our post on why we believe Plausible is a great Google Analytics alternative, we listed several ways in which Plausible Analytics and Google Analytics differ from one another.In the case of Plausible versus Matomo things are a bit more similar. Let’s start with the similarities before we focus on the differences.

Both tools are open source

Both of our tools are open source web analytics first of all. This means that the code is available on GitHub for anyone to view and inspect. You can read it and review it to understand how it works and to ensure it keeps the data private and secure.This gives you and everyone else full transparency on how the tools handle website stats. It is this transparency and openness that means that open source products can be more trustworthy than proprietary and closed source products.

Both are developed in the open

Both of our tools are developed in the open too welcoming user feedback and suggestions. You can for instance view the public roadmap of the Plausible development and add (or vote on) your favorite feature suggestions.

Both allow you to completely own the data

By using Plausible or Matomo, you are completely in control and have 100% ownership of all the website stats and other data collected. Both tools can be self-hosted on your own server or you can use our services to have us host it for you.You don’t have to worry about anyone else getting access to your website data, your visitor data is not being shared or sold to third-parties nor is it being mined for behavioral insights for advertising purposes.

What makes Plausible a great Matomo alternative?

If so many key aspects of Matomo and Plausible are similar, in which ways do we differ and what makes Plausible a great Matomo alternative? Let’s explore the main differences.

Simple web analytics vs complex web analytics

There are big differences in the way that Plausible and Matomo approach analytics.

Matomo is more like a full blown Google Analytics alternative

When you enter your Matomo dashboard, it has that Google Analytics feel in terms of the amount of features, charts and the huge number of metrics and reports you have access to.There are 12 main sections on the left-side navigation menu with more than 70 individual reports within them.This means that Matomo collects and displays hundreds of different website metrics. For some website owners, all of these metrics and reports might be useful but the majority will probably never look at more than a fraction of them.

Plausible is built with simplicity and ease of use in mind

This is the idea behind Plausible. We built a simple web analytics tool that is focused on the essential website stats and metrics only. You get to see unique visitors, page views and bounce rate for the chosen date or time period. You can see the comparison to the previous period.You also get to see the most popular pages on your site and the most popular sources of traffic. On top of that, you can see the geographical overview of where your visitors are coming from and the overview of devices, operating systems and browsers that they use.You can do event and goal conversion tracking too and we plan to add more useful metrics as we go along but you get the idea behind it.Simple, easy to understand and quick to review website analytics. We’ve made it easy to open publicly or share your website stats privately with other people such as your visitors or your clients who have no prior experience with analytics.We have an actual live demo for you to view. It shows you the live website analytics of our website.